Next Level Tech Arcade: Striking Up Cloud Innovation with VIDA
In the latest episode of Next Level Tech Arcade from VIDA's US partner JB&A, host Nick Smith bowls into conversation with Tim from VIDA, a cutting-edge cloud-based media asset management (MAM) platform. While knocking down pins (and a few gutter balls), they explore how VIDA is revolutionizing content workflows for media giants, archives, and creators.
What is VIDA?
VIDA is a born-in-the-cloud MAM platform designed to store, manage, and optimise media assets at scale. With over 26 petabytes of TV shows, movies, and archival footage under management, VIDA offers:
- Cloud storage with redundant, cross-cloud backups for disaster recovery.
- AI-powered tools for auto-generating searchable metadata (speech-to-text, object recognition).
- Fast file transfer, transcoding, and delivery solutions.
- A user-friendly interface that even non-engineers can navigate, comparable to online shopping!
Security First
Vita prioritises security with SSO, password less logins, and integrations like Okta, Microsoft, and Google. Every action is audited, and permission-based access ensures content stays protected.
Transforming Media Workflows
Tim highlights real-world use cases:
- BBC Motion Gallery: Transitioned from manual tape searches to a self-service cloud archive, enabling global users to clip, search, and license footage instantly.
- British Pathé/Reuters Historical Archive: Leverages AI to unlock decades of footage with rich metadata, boosting discoverability.
AI: The Game Changer
VIDA doesn’t build AI models but curates a marketplace of third-party tools (e.g., AWS, 11 Labs). Features like natural language search and a “smart footage researcher” let users ask contextual questions (e.g., “Find Ronald Reagan clips from 1984”) for precise results.
The Future of MAM
VIDA's vision includes seamless integrations, like Adobe Premiere Pro via Media Anywhere's Airframe, enabling editors to stream master files directly from the cloud. Open APIs ensure compatibility with rights management and other tools.
Why It Matters
“VIDA transforms businesses,” Tim emphasises. By replacing legacy systems or manual processes, clients accelerate content delivery, streamline operations, and stay competitive in a fast-paced media landscape, where even a podcaster might need Netflix-level asset management.
Strike up your content game at www.vida.studio. Catch the full episode for more insights (and bowling antics) on Next Level Tech Arcade! 🎳🚀
Watch the video to see Tim’s unbeatable Wii skills, proof that cloud tech and strikes go hand-in-hand!
